3 proven win-back subject lines and why they work
Tweet Earlier today I was speaking at the DMA Email Customer Lifecycle Win-back breakfast seminar. The sessions (it was a long breakfast!) featured case studies of win-back campaigns from three...
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Segmentation - The 5th Element
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Internet World - What you can learn at the Orange ROI case study seminar
Tweet Internet World is just around the corner and I’ll be presenting along with Jo Lung of Orange on how they achieve and measure success in email marketing of multiple products.Related Articles: read...
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Analytics and Emarketers: Potential Pitfalls and Best Practices
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Did you know your BMI might be related to your email marketing strategy?
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